Note: Comparison of iPhone dock connectors // IPhone 5 keynote cropped // Apple logo black
Reviewers and commentators were critical of the new Maps app that replaced Google Maps in iOS 6. It had been reported to contain errors such as misplacement of landmark tags, directing users to incorrect locations and poor satellite images. Nine days after Maps' release, Apple issued a statement apologizing for the frustration it had caused customers and recommending that they try alternate mapping services.
Gizmodo editor Diaz discussed the correspondence between Apple and a reader about purple flare in pictures taken on iPhone 5 camera. Apple's response to the issue was that it is normal and advised the customer to aim the camera away from bright light sources when taking photos. Tests conducted by TechCrunch indicate that the problem existed on the iPhone 4S but was more distinct and pronounced on the iPhone 5. Consumer Reports found that the purple haze effect occurred on several other manufacturers' phones including the Samsung Galaxy S III and Motorola Droid Razr Maxx, and that it was not less pronounced on the iPhone 4S. The report concluded that digital cameras in general, including higher-end SLRs, can all suffer from lens flare in which a purple-tinted effect was not uncommon.
There were anecdotal claims of the iPhone 5's coating chipping off, exposing the bright aluminium underneath. Apple executive's response to email correspondence from an affected customer summarized that it was normal for aluminum to scratch. The term "scuffgate", a reference to "antennagate" which affected the iPhone 4, was applied by various sources such as CNET, Yahoo News, and All Things Digital to describe the scuffing issue.
Some users reported on the Internet that the white model leaked light behind the screen, though the issue was not unique to the iPhone 5, as it also affected other Apple devices.
Techcrunch reported that the iPhone 5 sold out twenty times faster than the 4 and 4S models. Apple said that they were "blown away by the customer response". Phil Schiller, Apple's vice-president of worldwide marketing, said that over two million iPhone 5 orders had been received in the first 24 hours. AT&T said that the iPhone 5 was the fastest-selling iPhone the company had ever offered, selling over five million units on launch weekend and exceeding the supply available. The release and sale of the iPhone 5 has also slowed down the growth of Android according to market share reports released by Kantar Worldpanel ComTech. During the first 16 days after the phone's initial release it comprised over 20% of all phones sold in that period.
J.P. Morgan's chief economist, Michael Feroli said that "sales of iPhone 5 could boost annualized US GDP growth by $3.2 billion, or $12.8 billion at an annual rate." Shortly after the announcement of the iPhone 5 and preceding the launch, Apple's stock price rose to a record $705.07, but within three months fell to $507.48. According to the analysis of Eric Savitz, Apple's stock decline and resulting losses were not the result of any issue with the new Maps application, but disappointed investors. He points to initial hardware sales of only five million, compared to projections up to twice that, as the primary cause.
Since the release of the iPhone 5, discounts on previous generation iPhones have enabled Apple to maintain a market lead in the United States and Japan, but the iPhone continued to lag behind the combined total of Android phones in the global market.
Timeline of models